2013 has been an excellent year for the retail industry in adopting new retail technologies and some of the technologies will continue being used in 2014. New innovations will be coming in retail technology which will change the way now consumers are buying the products and Retailers are reaching to the buyers.
Mobile:-
The use of Mobile in retail in 2013 was awesome. 20% of all e-commerce traffic is now going to come via Mobile phones and tablets which is going to be massive. Retail industry needs to plan to do the promotion through in-store, offers etc. Retailers need to be innovative to come up with various mobile apps to attract to the consumers. Location based Offers, promotions, Store locator, Virtual tour of retail store, Social networking integration, games, points, coupons, Various payment options which includes paypal, debit or credit card etc are some of the example of features which the retailers will look into in 2014.
E-Commerce:-
In the age of E-Commerce, retailers need to always bring the innovative shopping tools for the consumer.
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